This Ad was published on Times of India, (Front page of Bangalore times) on 15 Feb 2012. If the same scene would have been opted in a movie, the movie would have either been categorized as A or UA; however newspaper can opt for such scenes.
Government had been speaking about screening of media (news channels, news papers and other media); however it always leaves this area to the self discipline measures.
Can we call the above attempt as a self discipline measure?
Newspaper is a daily household in most of the parts of our country. They are far easily accessible to children then movies/porn magazines or other material. However I still feel that TOI 'should' understand this moral responsibilities by not publishing such aggressive ads. Indian Govt has always encouraged the freedom of speech and media, because we are not China or Korea; however it seems to be a need to have some policies in place.
Imagine the impact on a 3-4-5 year child after watching such advertisement, and asking odd questions to parents. Long back, I went through a post written by a young blogger.
It was about different advertisement on television, where in author tried to show the discomfort level among parents while the advertisement of Stayfree, Manforce condom used to be telecasted on television. And indeed a curious boy like me (when I was a kid) will definitely ask his/her mother to tell what exactly these products are used for. (I did ask this question to my papa one day, though I don't remember what he answered)
@TOI: A humble request to try producing more quality content for your newspaper, instead of running behind money and publish such advertisements. You are owner of the major market share of English Newspapers, and it is your responsibility to act within your limits and as per societal needs.
@Indian Govt: Why to go for double standard while you are deciding such scenes as UA/A in hindi film industry, and no media screening for newspapers!!!!